Al Masder is a Starting Real Estate Company in Riyadh,KSA. That provides Planning, Buying and Selling, Marketing Real Estates.
They started by asking for something different than the whole competitors in the Market, yet familiar to Saudi People, and i could achieved that by
mixing the Arabic Typography with the tall buildings as a symbol, and the Colors ( Gold and Navy Blue ) played it very well on the trust and the luxurious look
After that came along The Brand Guidelines, all Corporate Identity Elements ( Company Profile, Letterhead, Business Card,... ), And Outdoor campaigns materials.