Logo & Website Design for Canada Study Lounge
April 24, 2014
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Civil Works & Construction Logo Design & Brand Identity | MAG | KSA


INTRODUCING OUR HIGHLY INNOVATIVE BUILDING EXPERIENCE

MAG is A construction company – General contractor. in KSA owned by "Ahmed Al Gazzar", They do All types of construction: residential, commercial, finishing, bridges, infrastructure.

Their online portal enables clients to continually monitor project progress in near real-time, it is a remarkable improvement in stakeholder communication.


The Creative Challenge


They wanted the brand to reflect: • Quality is first and foremost • Gained trust of customers along the years • Long experience • Flexibility and customer satisfaction • Innovation and adopting new technology

Their target audience was: • Government agencies • Businesses that own residential or commercial projects • Main contractors of mega-projects • Owners of residential projects (least targeted)


The Results


I achieved that in the Logo by drawing a building with these end to end curvy lines to give the feeling of professionalism and perceived quality with innovation and being up to date, also, reflecting the spirit of the workers and the sun by the Orange color, with the blue for the trust. After that came along the Brand Guidelines, Stationary, Company Profile, Pre Qualifications document, Outdoor Banners.

After that came along The Brand Guidelines, all Corporate Identity Elements ( Company Profile, Letterhead, Business Card,... ), And Outdoor campaign materials.


Let’s work together

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