FULL AUTHENTIC AMERICAN
Flame-thrown and grilled steaks, juicy burgers, smoked briskets, sticky ribs... out in the open air under the moon light Their focused menu allows them to take care of every detail - non of the central-kitchen mass-produced convenience stuff. Its what others think is the hard way of doing things - freshly baked bread, every sauce is homemade, freshly-ground burgers, you get the idea....
The Creative Challenge
They wanted the brand to reflect: Casual, outdoorsy, dynamic Upscale yet comfortably inviting Incredible quality and taste
Ttarget audience: 20-40 years oldsociable, “B+” class